Overview & About

SUMMARY:

Having originally developed skills in restaurant operations and event coordination, my focus for the last 8 years has shifted to digital marketing, and new age marketing technologies. 3 years of digital marketing for a global performance parts company, 2 years in international data analysis/reporting, and 3 years in private marketing contracts has defined my abilities to lead/develop market & business insights.

EXPERIENCE:

Business Owner & Digital Marketing Operations Planner

SEO Peoria
Feb. 2017 –Current

SEO Peoria is a private digital consulting firm, specializing in digital customer experiences. SEO was the primary service offered upon the founding of the company in Feb-2017, however the services have expanded to include a more full-range approach to digital marketing, Such as: CRM & CMS management, web integration, content writing, defining KPIs/business goals with key stakeholders, as well as company reach and product sales/inventory planning in a digital ecosystem.

Market Intelligence Manager & Adobe Analytics Admin

TekSystems/ John Deere & Company
Sept, 2017 – June, 2019

Daily operations included:
Analyzing sales, web/application traffic, and visitor behavior for John Deere’s global websites, and key applications under ownership of the Digital Customer Experience (DCE) group. Provision of Adobe training, support, and reporting dashboards for key stakeholders and business leaders across global teams. Services and analysis provided assists in key business decisions regarding UX, content placement, digital marketing efforts, and regional application lifespans. Defining emerging patterns within the data required strong communication skills, the ability to identify key performance indicators (KPIs), and the ability to elevate critical opportunities for the business. Analysis revolved around content and eCommerce websites, and applications, but was also used in certain scenarios to assist technical teams in identifying errors visitors may be experiencing, as well as security risks such as bot server blasting.

Additional duties included:

Collaboration with analytical development teams for site and application tagging, marketing pixel implementation, and ensuring GDPR compliance through TrustArc tagging implementation. Accomplishments & Major Projects:

Assisted in rollout of Adobe analytics and custom tracking metrics on John Deere Parts, as well as defining reporting dashboards
Oversaw the setup of Adobe analytics on US/CA campaign pages and subdomains (John Deere Classic, Your Backyard Tips, Solid Ground, and more)
Coordinated major analytics updates of internal site search tracking on all global sites
Training of multiple global users and teams in Adobe Analytics reporting (AU/NZ)group, JDF, JD Parts, and more)
SAINT classification of major global data groups (model name on global products and Salesforce email campaigns for JD Store)
Maintained/owned global product segmentation reports
Maintained the measurement of customer engagement tracking, customer satisfaction, and task completion rates, across multiple sites and applications, servicing all global products. Adobe based contact/lead for Australia & New Zealand group
Lead/contact in reporting for “Sales Events”, Black Friday, Green Fever, Test the Best, and other US or global campaign reporting
Advanced US/CA JDF (financial)Deere.com analytics team training, and setup of executive overview reports for team lead digestion.

Digital Marketing Manager

R/A Hoerr, Incorporated
February, 2014 –March, 2017

Digital marketing operations included:
multi-ecommerce retail site maintenance, website development, marketing strategy development, and competitive profiling. Engaging in online application database design, “big data” database design, and data integration programs. Daily oversight included: E-commerce platforms, product photography lab regulations and operations, product information management, content and asset management, manufacturer contract branding, and email campaign teamsforB2B and B2Csend outs. Developed advertising campaigns, SEO keywords, digital marketing operations best practices, and content creation programs. Fulfilled project requests including the following: graphic design, tools for sales team, print publications, internal technology work orders, and subsidiary and sister company project requests. Lead designer of company intranet for product information management and platform integration. Accomplishments -R/A Hoerr, Inc.